11.11 Beauty Ka Biggest Scene: Highfy Gets Ready for Its Biggest Sale of the Year

Highfy's 11.11 sale doesn't start until 10 November, but it's already all over feeds and roads, and individuals are already filling their carts.

Key points

• That's more than 500 authorised brands and over 10, 000 products, from K-beauty favourites to the drugstore stuff you restock every month.
• Five years in, Highfy has become a go-to for anyone looking for the best cosmetic store in Pakistan, and 11.11 is when it goes all out.
• This year's campaign is called Beauty Ka Biggest Scene, presented by Maybelline and collaborated by RedBull.
• Highfy took the creators and influencers out on a cruise off the Karachi coast for an evening of beauty, music and a first look at 11.11.
• If you've been driving around Karachi lately, you've probably seen the 11.11 billboards too, with the same treasure hunt look.

This year's campaign is called Beauty Ka Biggest Scene, presented by Maybelline and collaborated by RedBull. The idea is pretty simple: the best beauty rates of the year, starting with 40% off everything on 10 November. First, the treasure boxes.

It all began when Highfy sent mystery treasure boxes to creators throughout Pakistan. Each one had products from the sale and a boarding pass inside.

Nobody was informed what the boxes were for. Creators opened them on camera, and their followers began guessing. A treasure box, a boarding pass, a date in November: was this Highfy's 11.11? By the time the sale was confirmed, most residents had already figured it out, and were waiting for it.

On 6 November, those boarding passes led to. Highfy took the creators and influencers out on a cruise off the Karachi coast for an evening of beauty, music and a first look at 11.11.

Notably, a Red Bull DJ kept the music going and the drinks never ran out. Guests took turns at a scoop-the-bowl game, posed with treasure box props, and spent sunset shooting content against the open water, from the latest trends to golden-hour shots of the Karachi skyline.

For Highfy, 11.11 is one of the biggest moments of the year, and the cruise was a way to kick it off properly, with the individuals who'd be talking concerning it all week. And now, the streets.

Highfy has done this before. After weeks of showing up everywhere, online and on the street, its Birthday Bash in July did more than 30 times its usual daily orders in a single day. They're back at it again, only bigger and better this time. What's actually on sale. So here's what Highfy is planning this year. 10-15 November: 40% off sitewide. Every brand, every category.

That's more than 500 authorised brands and over 10, 000 products, from K-beauty favourites to the drugstore stuff you restock every month. If you've been comparing cosmetics rates in Pakistan, this is the week to do it. The first 11.11 on the app.

This is additionally Highfy's first 11.11 sale with its app. It hit No.2 in Shopping on the App Store in Pakistan in its first week. Your details are saved and you can track your order live, so filling a basket takes a few taps. It helps when the good stuff sells out fast. Real boarding starts 10 November.

Notably, the treasure boxes are opened, the cruise is done and the billboards are up. All that's left is the 11.11 sale itself. It goes live at 12 am on 10 November. Stay Connected with ProPakistani. Obtain the latest news and stories wherever you prefer. Follow on Google Discover. Follow on Google News Join WhatsApp. See more ProPakistani stories in Google Search and Top Stories. This article has been produced in collaboration with our advertising partners.

For now, 11.11 Beauty Ka Biggest Scene: Highfy Gets Ready for Its Biggest Sale remains the part of the story worth watching, and further updates are likely as more details are confirmed.