PTCL Partners with myco to offer 50% Discount on English Premier League Subscription to Customers

Pakistan's largest integrated telecom and ICT services provider, Pakistan Telecommunication Firm Limited (PTCL) has signed a partnership agreement with myco, a Web3-enabled international video streaming and entertainment platform, to offer PTCL customers an exclusive 50% discount on monthly English Premier League (EPL).

Key points

• The partnership furthers PTCL's efforts to expand its consumer services and value-added services (VAS) ecosystem by bringing relevant digital experiences within its customers' reach.
• Obtain the latest tech news, telecom insights, and product launches wherever you prefer.
• Our partnership with PTCL is another step towards that vision.
• With the collaboration, PTCL continues to explore ways of integrating relevant third-party services into its customer experience, creating greater value through convenience, accessibility and a seamless digital journey.

Notably, the partnership brings together PTCL's extensive customer base and billing ecosystem with myco's premium digital sports entertainment proposition to provide Pakistani football fans a convenient and affordable way to follow the English Premier League throughout the season.

For context, the partnership furthers PTCL's efforts to expand its consumer services and value-added services (VAS) ecosystem by bringing relevant digital experiences within its customers' reach. The offer is available to all PTCL customers, regardless of their connection type. While the payable amount is conveniently continued to the customer's monthly PTCL bill, the subscription journey has additionally been digitalized to produce the process seamless.

Commenting on the partnership, Amad Khan, Chief Marketing Officer, PTCL, remarked, "PTCL has always focused on evolving the customer experience beyond connectivity by bringing together services that add meaningful utility and convenience for our customers. This strengthens our standing as a 360 degree digital lifestyle partner for our customers that goes beyond simply keeping customers connected to enriching the plenty of ways they live, work and engage in the digital world."

Umair Masoom Usmani, Founder & Group CEO, myco, remarked, "At myCo, our focus has always been on making premium entertainment and sports more accessible, affordable, and convenient for audiences throughout Pakistan. Our partnership with PTCL is another step towards that vision. By offering PTCL customers 50% off on myCo subscriptions, along with the convenience of paying directly through their PTCL bills, we are simplifying the streaming experience and bringing greater value to households nationwide."

With the collaboration, PTCL continues to explore ways of integrating relevant third-party services into its customer experience, creating greater value through convenience, accessibility and a seamless digital journey. The 50% monthly discount will remain available to PTCL customers for the duration of the English Premier League through May 30, 2027. PTCL Customers can subscribe to the offer through UPTCL App: or by visiting the website. Stay Connected with ProPakistani.

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