Bihar announces Rs 1 lakh incentive for viral videos promoting govt schemes

For context, the Bihar administration has approved a new policy offering financial incentives to empanelled social media creators for producing videos promoting state administration welfare schemes, development projects and public achievements, reports noted.

Key points

• Under amendments to the Bihar Social Media and Other Online Media Rules, 2026, eligible creators will receive Rs 10, 000 for every one lakh views generated by a qualifying video.
• The decision was taken at a state Cabinet session chaired by Chief Minister Samrat Choudhary.
• According to the revised policy, view counts will be assessed after the video completes 30 days from the date of publication.
• The incentive will not be available to every creator who uploads a video regarding a Bihar administration scheme.
• The administration will additionally periodically verify followers and engagement figures.

Under amendments to the Bihar Social Media and Other Online Media Rules, 2026, eligible creators will receive Rs 10, 000 for every one lakh views generated by a qualifying video. The incentive will be capped at Rs 1 lakh per video, meaning creators can earn the maximum amount for videos that reach 10 lakh views or more.

In practice, the decision was taken at a state Cabinet session chaired by Chief Minister Samrat Choudhary.

According to the revised policy, view counts will be assessed after the video completes 30 days from the date of publication. The scheme is intended to encourage greater digital outreach for administration initiatives and produce information regarding welfare programmes and development projects more accessible to the public.

In practice, the incentive will not be available to every creator who uploads a video regarding a Bihar administration scheme. Influencers, social media pages and channels must first be registered and empanelled with the state Information and Public Relations Department (IPRD) under the applicable guidelines.

For context, the administration will additionally periodically verify followers and engagement figures. The verification mechanism is aimed at preventing manipulation through fake followers, bot-generated engagement or artificial views.

For now, bihar announces Rs 1 lakh incentive for viral videos promoting govt schemes remains the part of the story worth watching, and further updates are likely as more details are confirmed.