Good Good Golf CEO, president quit amid advertisement controversy

Published On 3 Sep 20263 Sep 2026.

Key points

• The firm parted ways with CEO Matt Kendrick and President Joe Flannery, Good Good's head of finance and operations Alex Puchala unveiled on Wednesday.
• Callaway concluded its relationship with Good Good, and retailers including Golf Galaxy and its parent business, Dick's Sporting Goods, removed the company's merchandise from their shelves.
• "Last week Good Good Golf and Callaway posted a video to promote a co-branded driver, " Brewer remarked in an official note.
• "We were disappointed with what we saw, " PGA Tour CEO Brian Rolapp remarked last week of the response from Good Good.
• Good Good pulled its title sponsorship of a new PGA Tour event in Austin, Texas, afterwards this year.

For context, the top brass at golf media platform Good Good Golf have left the firm after severe backlash over an that indicated a man shoving a woman to the ground and telling her not to touch the club.

For context, the firm parted ways with CEO Matt Kendrick and President Joe Flannery, Good Good's head of finance and operations Alex Puchala unveiled on Wednesday.

For context, the commercial, published online last month before being pulled, demonstrated a male golfer shoving a female player to the ground when she reaches for his new driver. It prompted calls to boycott products from Callaway. It co-branded the.

Callaway issued an apology for the, and Callaway chief executive Chip Brewer remarked in an official note on Tuesday that the business had introduced an investigation into how the – produced by golf media firm Good Good Golf – had been approved.

"The content was inappropriate and does not reflect our values. To be clear: We are unequivocally against discrimination, domestic violence or threatening behaviour of any kind. I assure you we will learn from this and do better."

While Vice President of Brand and Marketing Jeffrey Lefkovits was fired earlier this week, nahid Giga, a board member and investor in Good Good, was installed as the interim CEO of the firm.

Good Good was introduced as a YouTube channel in 2020 and is now among the largest content creators in the sport, featuring eight men and four women competing in golf and various challenges. It has made-for-TV demonstrates, apparel and other merchandise.

Meanwhile, the firm had stated the controversial video was meant to parody the horror movie Obsession. But the criticism was immediate and relentless.

In practice, the video was deleted the same day it was posted on August 20, but it continued to create the rounds on social media and apologies from Good Good and Callaway had little effect.

"We were disappointed with what we saw, " PGA Tour CEO Brian Rolapp remarked last week of the response from Good Good. "The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all."

Good Good pulled its title sponsorship of a new PGA Tour event in Austin, Texas, afterwards this year. The tour remarked the tournament will still be played.

Callaway concluded its relationship with Good Good, and retailers including Golf Galaxy and its parent business, Dick's Sporting Goods, removed the company's merchandise from their shelves. Golf Channel cancelled a new season of its Major Break reality series in which it partnered with Good Good.

Garrett Clark, a Good Good founder and the man who shoves the woman in the video, posted an eight-minute video in which he called the commercial in question "the worst ad known to man" and "not what we stand for".

In short, good Good Golf CEO, president quit amid controversy is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.