Clay Matthews’ face went viral after crazy TMZ photos. Here’s what’s going on

Clay Matthews' face went viral after crazy TMZ photos. Here's what's going on.

Key points

• Matthews partnered with Caesars Sportsbook for a "we've had some work done" campaign to coincide with kickoff of the 2026 NFL season.
• Doctored photos of Matthews with exaggerated facial features went viral over Labor Day weekend.
• "I'm leaning into it right now, " Matthews informed USA TODAY Sports before the campaign officially took off Sept.
• The premise for the is that the Caesars app has revamped itself, a "glow-up, " Matthews remarked.
• Former NFL linebacker Clay Matthews discussions concerning calling the Rams vs.

Clay Matthews' face went viral after crazy TMZ photos. Here's what's going on. Chris Bumbaca USA TODAY. Clay Matthews discussions Rams-49ers Netflix broadcast ahead of Australia game.

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It was part of an ad campaign to promote the revamped Caesars Sportsbook app.

Matthews wore prosthetics for the video portion of the ad campaign and did not actually have cosmetic surgery. Clay Matthews was in on the joke the whole time.

Matthews partnered with Caesars Sportsbook for a "we've had some work done" campaign to coincide with kickoff of the 2026 NFL season. Doctored images of Matthews – aka "Gigaclay" – that were amplified by TMZ went viral before and during the Labor Day weekend.

Matthews did not actually have any cosmetic surgery but was ready for the pictures to stir up some drama and went headfirst into the "looksmaxxing phase, " featured by bigger jawline and defined cheekbones.

"I'm leaning into it right now, " Matthews informed USA TODAY Sports before the campaign officially took off Sept. 9. "I think once everybody sees this, they're going to feel one way or another. The reaction I have gotten from everyone has been 'absolute comedy gold.' And that's what we're trying to do, is have fun, obviously let everyone know what Caesars Sportsbook app is all regarding and the transformation they've produced. It's just something that's a lot of fun. Really happy with the final product."

Notably, the premise for the is that the Caesars app has revamped itself, a "glow-up, " Matthews remarked.

It's just an ultimate transformation, much like myself, Matthews remarked. It was something that was new. It was something that was intriguing. I think everyone is really going to enjoy this spot.

Matthews now has a newfound respect for Hollywood actors who spend hours in the chairs of makeup artists for prosthetics fitting. For the video component of the Caesars ad campaign, he worked with the same artists who have collaborated with the comedian Druski for his skits.

"That's what we were able to pull off, with these prosthetics, was just comedic timing, relief, and overall, it was a lot of fun. It was a good time, " Matthews remarked. "I will say, at the end of the production day, I was ready to rip everything off." SMS Facebook Twitter Email. Share your feedback to support improve our site! Share your feedback to support improve our site!

In short, clay Matthews face went viral after crazy TMZ photos. Heres whats going is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.