Samsung Had a Twitter Meltdown During iPhone 18 Launch Event

Samsung appeared to have a full-blown social media meltdown during Apple's iPhone 18 launch event, firing off a rapid series of sarcastic posts aimed at the company's new phones, accessories and first foldable iPhone.

Key points

• IPhone 18 Pro, Pro Max Launch With New Cameras and Higher Rates.
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• The unusual stream of posts from Samsung Mobile US rapidly attracted attention beyond the usual Apple-Samsung rivalry.
• The repeated #ItsTimeToSwitch hashtag additionally demonstrated that the posts were ultimately aimed at turning Apple's biggest launch event into advertising for Samsung's own Galaxy devices.
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For context, the unusual stream of posts from Samsung Mobile US rapidly attracted attention beyond the usual Apple-Samsung rivalry. Developer Wukko (@uwukko) summed up the reaction by sharing Samsung's posting spree and writing simply: "this is so pathetic." IPhone Duo Launches as Apple's First-Ever Foldable Smartphone. Samsung Began Roasting Apple Early.

Samsung opened with "So far, so same. #ItsTimeToSwitch, " suggesting that Apple's latest products looked too similar to their predecessors.

As Apple continued through its presentation, Samsung complained regarding the wait for the foldable iPhone, posting: "Making us wait? Fine. We'll be over here, folding 3 ways."

Meanwhile, the comment referenced Samsung's own tri-fold device and was intended to remind viewers that the firm has been experimenting with different foldable formats for years.

Samsung additionally mocked Apple's accessories announcement, writing: "Accessories? It's giving condiments and no food. #ItsTimeToSwitch." This is so pathetic pic.twitter.com/eTPVjgxrGA. Wukko (@uwukko) September 9, 2026. IPhone Duo Became the Main Target.

Once Apple finally unveiled the iPhone Duo, Samsung's posts became even more direct.

For context, the firm wrote: "It's feeling highly familiar. Is this a Sims sequel.", aiming at similarities between Apple's first foldable and existing folding smartphones.

Samsung then brought Duolingo into the exchange after the language-learning firm joked concerning Apple using the "Duo" name. Samsung replied: "I'm so sorry, @Duolingo. They copied us too #Solidarity."

Another post remarked: "Let us know when you're done reheating our leftovers, " making Samsung's main argument clear: Apple was entering a product category that Galaxy devices had already been competing in for years.

IPhone 18 Pro, Pro Max Launch With New Cameras and Higher Rates. Even Apple's Bedside Clock Demo Was Mocked.

Samsung continued throughout the event rather than stopping after the iPhone Duo reveal.

When Apple demonstrated the phone being applied as a bedside clock, Samsung responded: "Not the bedside clock. It's giving groundhog day."

In practice, the number and timing of the posts created Samsung's account look less like a traditional corporate feed and more like someone live-tweeting Apple's presentation from the sidelines. There Was a Bigger Message Behind the Jokes. Behind the apparent Twitter meltdown was a clear marketing strategy.

Apple's arrival in foldable smartphones creates new competition for Samsung. It has spent years building its Galaxy Z Fold lineup. Samsung applied the event to emphasize that it entered the foldable market much earlier and now offers multiple folding designs.

Meanwhile, the repeated #ItsTimeToSwitch hashtag additionally demonstrated that the posts were ultimately aimed at turning Apple's biggest launch event into advertising for Samsung's own Galaxy devices. Stay Connected with ProPakistani.

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For now, samsung Had a Twitter Meltdown During iPhone 18 Launch Event remains the part of the story worth watching, and further updates are likely as more details are confirmed.