Domino’s Trolls Sony For Ending Partnership with Hideo Kojima

Domino's Pizza UK has taken another shot at Sony after PlayStation concluded its involvement with Hideo Kojima's upcoming action-espionage game Physint.

Key points

• Physint was originally confirmed in January 2024 as a new action-espionage title developed by Kojima Productions with Sony Interactive Entertainment.
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• While Kojima noted both sides share the same creative vision, xbox CEO Asha Sharma remarked the business was honored that Kojima had chosen Xbox for the project.
• PlayStation confirmed Thursday that it had produced the "difficult decision" to step away from its collaboration with Kojima Productions on Physint.
• Kojima offered more detail, saying his studio unexpectedly received notice from Sony in mid-June that the Physint project was being cancelled on PlayStation's side.

Reacting to the news, Domino's joked: "PlayStation thought the game was called physical and had to back out."

For context, the post is a direct reference to both the name Physint and Sony's controversial decision to stop releasing new PlayStation games on physical discs from January 2028. According to Sony, shift earlier this year, saying future releases would move to digital formats. GTA 6 Limited Edition DualSense Controllers Go Up for Pre-Order. Sony Unexpectedly Dropped Physint.

Sony did not offer a specific reason for the decision but stressed that its wider relationship with Kojima remains robust.

Kojima offered more detail, saying his studio unexpectedly received notice from Sony in mid-June that the Physint project was being cancelled on PlayStation's side. Kojima Productions then spent roughly three months searching for another partner.

Physint was originally confirmed in January 2024 as a new action-espionage title developed by Kojima Productions with Sony Interactive Entertainment. Kojima remarked at the time that the project would blur the boundaries between movies and games while building on almost three decades of experience developing espionage titles.

PlayStation thought the game was called physical and had to back out. Domino's Pizza UK (@Dominos_UK) September 10, 2026. Xbox Steps In to Save Physint.

According to Kojima Productions has now, xbox will become Physint's new partner, expanding an existing relationship between the two firms that already includes the upcoming horror game OD.

Although no further details have been confirmed, the expanded partnership will additionally cover feasible projects in film and television. Sony's Latest Midranger is Here, But Almost Nothing Has Changed. Domino's Has Trolled PlayStation Before.

Meanwhile, the latest joke is not Domino's first attack on Sony's physical-media strategy.

When PlayStation confirmed in July that it would stop producing physical discs for new games from 2028, Domino's UK published a fake corporate announcement claiming it would additionally stop making physical pizzas and instead let customers download "digital pizza" codes.

That earlier campaign makes its Physint joke particularly pointed: Sony has now walked away from a game whose name offered Domino's another opportunity to mock PlayStation's move away from anything "physical." Stay Connected with ProPakistani.

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Taken together, the developments around domino's Trolls Sony For Ending Partnership with Hideo Kojima point to a situation that is still moving, and the coming days should bring more clarity.