Princess Diana's 'revenge dress' goes up for auction
11 September 2026, 04: 15 BST. Updated 2 hours ago.
11 September 2026, 04: 15 BST. Updated 2 hours ago.
Article outline
- What happened
- The key numbers
- Background
- The bottom line
Key points
- Auction house Sotheby's expects the dress to sell for up to $300, 000 (£220, 000) when it goes under the hammer on 9 December.
- Princess Diana's sweater featuring a black sheep among rows of white ones was sold for £920, 000 at an auction by Sotheby's in New York in 2023.
- The vintage Jaguar XJ40 car that Diana arrived in at the event was sold at auction earlier this year for £66, 250.
- Her dramatic arrival at the Serpentine Gallery in 1994 in a custom-made black silk evening dress by designer Christina Stambolian became an iconic pop-culture moment.
- According to Sotheby's, Anna Harvey, her stylist at the time, remarked Diana "wanted to look a million dollars".
Meanwhile, a dress worn by Princess Diana to a party in London hours after a documentary was televised in which the then-Prince Charles admitted to committing adultery during their marriage is going up for auction.
Her dramatic arrival at the Serpentine Gallery in 1994 in a custom-made black silk evening dress by designer Christina Stambolian became an iconic pop-culture moment. The media dubbed her outfit the "revenge dress".
When the late princess sold 79 of her dresses to raise capital for charities, a press release from Sotheby's remarked it is the first time the dress has been offered at auction since 1997.
Morgane Halimi, Sotheby's Global Head of Handbags and Fashion, remarked in an official note that Princess Diana "understood instinctively" that fashion can be a language in its own right.
"On her own terms, Princess Diana turned the dress into one of the most powerful messages she ever made, during one of the most scrutinised and emotionally charged episodes of her life, " Halimi remarked.
"She walked into a moment in which so much of her story was being told for her and, through what she chose to wear, reclaimed the narrative for herself."
Meanwhile, the princess created a last-minute wardrobe change for the fundraising dinner and chose the strapless evening dress by the Greek designer Christina Stambolian – which she accessorised with a royal jewel, a black clutch and black heels.
For context, the vintage Jaguar XJ40 car that Diana arrived in at the event was sold at auction earlier this year for £66, 250. The revenge dress is projected to fetch a considerably higher rate.
If it does, it will not be the first time an item from the princess's wardrobe has sold for a significant sum.
Princess Diana's sweater featuring a black sheep among rows of white ones was sold for £920, 000 at an auction by Sotheby's in New York in 2023. Diana's sweater fetches more than $1m at auction. Car Diana emerged from in 'revenge dress' sells for £66k.
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Taken together, the developments around princess Diana' s ' revenge dress' goes up for auction point to a situation that is still moving, and the coming days should bring more clarity.

