Rachel Zoe designs innovative Aflac jacket to promote cancer screenings

Rachel Zoe designs innovative Aflac jacket to promote cancer screenings.

Key points

• The partnership brought together fashion and a cause that hit close to home for "The Real Housewives of Beverly Hills" star.
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• Zoe is additionally heading into her second season of "The Real Housewives of Beverly Hills, " where she stated she intends to approach filming by staying true to herself.
• Leave it to Rachel Zoe to turn a cancer screening reminder into a fashion statement with luxe tech twists.
• She chose duchess satin since she wanted the jacket to "look and feel very luxurious, " along with a chunky gold 12-gauge zipper.

Rachel Zoe designs innovative Aflac jacket to promote cancer screenings. Charlie Carballo USA TODAY. Rachel Zoe designs QR code jacket to promote cancer awareness.

Rachel Zoe creates a jacket with a QR code that connects individuals to cancer screening resources and awareness efforts.

In practice, the fashion designer has teamed with Aflac on a limited-edition bomber jacket designed to encourage individuals to learn when they should be screened for cancer. The collaboration is part of the insurance company's Check for Cancer campaign. It uses the ubiquitous #Fitcheck social media trend of showing off an outfit to bring attention to cancer screenings.

Notably, the partnership brought together fashion and a cause that hit close to home for "The Real Housewives of Beverly Hills" star.

"My family has been really touched by cancer, " Zoe informed USA TODAY. "And unfortunately, a lot of my friends as well, and many people in my life and my family's life, " she remarked. "Cancer pretty much touches everybody."

Zoe remarked she was immediately drawn to the project as it offered an opportunity to create conversations concerning screenings more approachable.

"It's kind of my dream because it's combining two things that mean a lot to me, " she remarked, citing fashion and cancer awareness. "I think trying to make that process more accessible to people, and also trying to create style around that concept and making it a little less scary" created the collaboration an "immediate yes." Rachel Zoe brought fashion into a cancer awareness campaign.

Zoe's blue bomber features a custom checkered pattern with QR codes incorporated directly into the print. Scanning the pattern takes users to Aflac's Check for Cancer website, where they can employ an assessment tool to secure information regarding cancer screenings.

But Zoe didn't want the message to come at the expense of the fashion.

She chose duchess satin since she wanted the jacket to "look and feel very luxurious, " along with a chunky gold 12-gauge zipper. The tonal design incorporates two shades of Aflac-like blue. The silhouette additionally happens lines up with one of Zoe's favorite trends for fall.

"Bombers are definitely, I would say, one of the No. 1 trends for fall right now, " she said, calling the jacket "a particularly versatile piece" that works throughout generations. How to obtain Rachel Zoe's Aflac jacket.

In practice, the limited-edition jacket won't be sold. Beginning Tuesday, Sept. 22, adults can complete the Cancer Screening Assessment Tool and an online registration form at CheckForCancerNow.com for a chance to win one of the jacket through Aflac's Fit Checks Sweepstakes. It runs though Oct. 19.

In practice, the larger campaign intends to rise cancer screenings by 10% by 2035 and will additionally feature cancer survivors, influencers and designers, including Isabella Strahan, Bridget Bahl, Kevin Leonel and Lamiah Gholar.

"Most people don't know the proper age that they are supposed to get cancer screening, " she remarked. "Anything that can draw awareness to that is critical." Rachel Zoe isn't changing her approach to 'RHOBH'.

Zoe is additionally heading into her second season of "The Real Housewives of Beverly Hills, " where she stated she intends to approach filming by staying true to herself. Leah Remini and "Million Dollar Listing Los Angeles" real estate agent Tracy Tutor will join Zoe and returning cast members Kyle Richards, Erika Jayne, Dorit Kemsley, Bozoma Saint John and Sutton Stracke for Season 16. It is at present filming.

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"All I can ever be is me. All I can never do is be my authentic self, " Zoe remarked. "And, you know, I'm not an actor. I'm not scripted. And I think I just go in and try and have fun."

Zoe continued that she is getting to know the cast as filming continues.

"There are some new women on the show this season, " she remarked. "So I think, I just, go at it kind of like I do everything else. I just sort of go in day by day and take it as it comes." Share your feedback to support improve our site!

In short, rachel Zoe designs innovative Aflac jacket to promote cancer screenings is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.