Left parties tap power of social media
CHENNAI: The Left parties. It have largely contested elections as part of alliances previously, are turning to social media and messaging platforms this bypoll to reach out to voters and coordinate their campaigns in Madurantakam and Dharapuram.
CHENNAI: The Left parties. It have largely contested elections as part of alliances previously, are turning to social media and messaging platforms this bypoll to reach out to voters and coordinate their campaigns in Madurantakam and Dharapuram.
Article outline
- What happened
- Why it matters
- The bottom line
Key points
- S Kannan, CPM campaign in-charge in Madurantakam, remarked more than 100 WhatsApp groups have been created for the campaign.
- The CPI and the CPM are using WhatsApp, Facebook and Instagram to share campaign messages, explain their candidates' positions and highlight problems raised by voters.
- Suthir, CPM state social media in-charge, remarked the party had additionally created a dedicated WhatsApp channel and Facebook and Instagram pages for the bypoll.
- The CPM is running social media pages titled 'Vote for Suganthi' for the Madurantakam bypoll.
Meanwhile, the CPI and the CPM are using WhatsApp, Facebook and Instagram to share campaign messages, explain their candidates' positions and highlight problems raised by voters. Party functionaries remarked they are not using paid promotions, including mass SMS campaigns, and are instead relying on cadre and supporters to circulate the messages.
S Kannan, CPM campaign in-charge in Madurantakam, remarked more than 100 WhatsApp groups have been created for the campaign. Each group has regarding 30 party members and 300-500 voters from the respective areas.
Suthir, CPM state social media in-charge, remarked the party had additionally created a dedicated WhatsApp channel and Facebook and Instagram pages for the bypoll. The party has additionally printed QR codes on campaign pamphlets, enabling voters to follow the campaign and the party's views on public matters.
In practice, the CPM is running social media pages titled 'Vote for Suganthi' for the Madurantakam bypoll. In Dharapuram, the CPI has divided the constituency into three parts and created three WhatsApp channels titled, 'Dharapuram Idathu Pakkam' (Dharapuram is for the Left), party members remarked. Around 100 WhatsApp groups have additionally been formed.
In short, left parties tap power of social media is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.
