FBR Launches New Media Unit to Improve Its Public Image

Notably, the Federal Board of Revenue (FBR) has constituted a Media Coordination Unit (MCU) to coordinate, oversee, and implement the tax authority's strategic communication initiatives, according to a notification issued on October 8, 2026.

Key points

• While Secretary (Media) will act as its secretary, the Director General (TPS) will serve as the coordinator of the unit.
• The unit has been established with the approval of FBR Chairman and SRD Chairman, with immediate effect.
• Other members include Chief (TPS), Secretary (Tax Education), Ms.
• The unit additionally includes Second Secretary (Media), Mr.
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Notably, the unit has been established with the approval of FBR Chairman and SRD Chairman, with immediate effect. Its responsibilities include coordinating the implementation of the FBR Communication Strategy and Action Plan and improving public awareness of tax policies, reforms, facilitation measures, and public service initiatives.

While Secretary (Media) will act as its secretary, the Director General (TPS) will serve as the coordinator of the unit. The notification names Mr. Irfan Javed, Director General Communications and Public Relations (Customs), and Dr. As ex officio members, misbah Khatana, Director Communications and Public Relations (Customs). SECP Registers 5, 241 New Firms in September.

Other members include Chief (TPS), Secretary (Tax Education), Ms. Shalra Ashfaq Khan, Chief Reforms and Automation (Customs), Dr. Zehra Farooq, SA to Member (Strategic Transformation), and Mr. Israr Ahmed Cheema, Secretary (Enforcement Plan IR).

Notably, the unit additionally includes Second Secretary (Media), Mr. Muhammad Nouman, SA to Member (Income Tax Policy), and Second Secretary (Facilitation). These authorities will serve as members under the notification.

According to its terms of reference, the MCU will work to project the FBR as a public service oriented institution that facilitates taxpayers and businesses through awareness, education, and outreach initiatives. It will additionally ensure the timely dissemination of information on tax policies, reforms, facilitation measures, and public service programs.

In practice, the unit will maintain an achievement bank, a negative narrative bank, and a media risk register. It will additionally obtain weekly inputs from FBR wings and recommend measures to strengthen public trust, voluntary tax compliance, and the institution's image. Stay Connected with ProPakistani.

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Taken together, the developments around FBR Launches New Media Unit to Improve Its Public Image point to a situation that is still moving, and the coming days should bring more clarity.