Senate Panel Directs PEMRA to Add Warnings to Formula Milk Ads
In practice, a Senate committee has directed Pakistan's electronic media regulator to enforce mandatory health warnings in infant formula, raising reservations that aggressive promotion of breast milk substitutes could undermine efforts to combat child malnutrition.
In practice, a Senate committee has directed Pakistan's electronic media regulator to enforce mandatory health warnings in infant formula, raising reservations that aggressive promotion of breast milk substitutes could undermine efforts to combat child malnutrition.
Article outline
- What happened
- The key numbers
- The bottom line
Key points
- Toyota Yaris Could Obtain Cheaper Under New Automotive Policy.
- According to Committee chairman Senator Amir Waliuddin Chishti, PEMRA could decide whether to ban, impose fines or take other regulatory measures, but must implement the committee's instructions.
- During the session, PEMRA Chairperson Ambreen Jan presented public-service messages promoting breastfeeding and infant nutrition.
- The discussion comes against the backdrop of worries over child malnutrition in Pakistan.
Meanwhile, the Senate Standing Committee on National Health Services issued the directive on Tuesday, asking the Pakistan Electronic Media Regulatory Authority (PEMRA) to ensure clearly state that there is no substitute for mother's milk. Toyota Yaris Could Obtain Cheaper Under New Automotive Policy.
During the session, PEMRA Chairperson Ambreen Jan presented public-service messages promoting breastfeeding and infant nutrition. Nevertheless, Senator Shahzaib Durrani stated previous committee instructions had additionally called on discouraging formula milk promotion, particularly when mothers who could breastfeed opted for alternatives.
While committee members maintained that regulatory action rested with PEMRA, durrani proposed mandatory visual disclaimers similar to those applied in cigarette Jan suggested that formula milk could be banned. Pakistan Could Lose EU Trade Benefits to India.
In practice, the discussion comes against the backdrop of worries over child malnutrition in Pakistan. While only 38% of infants are exclusively breastfed during their first six months, UNICEF estimates that almost 10 million children suffer from stunting. Stay Connected with ProPakistani. Obtain the latest news and stories wherever you prefer. Follow on Google Discover. Follow on Google News Join WhatsApp. See more ProPakistani stories in Google Search and Top Stories.
In short, senate Panel Directs PEMRA to Add Warnings to Formula Milk Ads is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.
