Canva Launches Its Own AI Image Generator to Take on Google and OpenAI

Canva has introduced its first internally developed AI image generation model, called Canva Craft, to compete with similar technologies from Google, OpenAI, ByteDance, and Meta.

Key points

• OpenAI Launches New AI Tool That Makes Decisions Up to 10 Times Faster.
• Canva intends to produce Craft available through third-party AI assistants, including ChatGPT and Google's Gemini, using its Model Context Protocol (MCP) integration.
• Researchers from Leonardo.ai, the AI media generation platform Canva acquired in 2024, additionally contributed to the development of Craft.
• The firm was on track to generate approximately $4 billion in revenue in 2025.
• According to external analysts, Canva's valuation reportedly declined from $42 billion to $35 billion after the revised forecast.

Meanwhile, the model can generate images with readable text, accurate object details, and backing for precise editing. It additionally allows users to turn AI-generated images into layered designs that can be edited within Canva.

Canva Craft is available to all users through the platform's Dream Lab section, with extra backing planned for external applications. How Canva Craft Works.

Canva Craft uses a two-stage process to generate images from text prompts.

In the first stage, the model analyzes the user's instructions and creates a design plan covering object placement, relative sizes, visual hierarchy, and text positioning.

In the second stage, it generates the image based on that plan, supporting resolutions of up to 2K and 30 different aspect ratios.

According to Canva, the approach improves image accuracy and allows users to edit individual elements without affecting the rest of the image.

OpenAI Launches New AI Tool That Makes Decisions Up to 10 Times Faster. Backed aspect ratios 30. Generation process Two stages. Training data Human-designed templates. Text rendering Supports readable text. Editing Precise image adjustments. Availability Canva Dream Lab. Developer access Canva API. Trained on Design Templates.

Unlike image generation models that rely heavily on photographs, Canva trained Craft using human-created designs from its template library.

Notably, the training material includes posters, social media graphics, presentations, infographics, menus, and typography-heavy layouts.

This approach helps the model understand how text, images, and other elements should be arranged within a design.

Canva Craft additionally supports integration with Canva Magic, the company's image-to-design technology, allowing generated images to be converted into editable layers.

Meanwhile, the feature builds on Canva's existing AI design model. It the firm introduced in 2025 to understand individual design elements and layers. ChatGPT and Gemini Integration.

This would allow users to generate images through backed AI chatbots while accessing Canva's design capabilities.

Notably, the firm additionally intends to offer Canva Craft through its API, allowing developers to integrate the technology into their applications. Your ChatGPT Subscription Can Now Work in Other Apps. Faster Models Coming Shortly.

Canva is developing two extra versions of its image generation model, called Craftfast and Craft-ultrafast.

Both versions will focus on reducing generation costs and improving processing speed. The firm has not unveiled their release dates.

Canva previously relied on multiple external AI image generation models. Developing its own technology could support reduce API expenses while giving the business greater control over image quality and performance.

Researchers from Leonardo.ai, the AI media generation platform Canva acquired in 2024, additionally contributed to the development of Craft. Canva Faces Rising AI Costs.

Meanwhile, the launch comes as Canva faces increasing costs associated with AI development and infrastructure.

For context, the firm was on track to generate approximately $4 billion in revenue in 2025. Nevertheless, it afterwards reduced its expansion forecast for 2026 against the backdrop of reservations over rising AI expenses.

By developing its own image generation models, Canva intends to reduce reliance on third-party AI providers while improving performance and controlling operational costs. Stay Connected with ProPakistani.

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For now, canva Launches Its Own AI Image Generator to Take on Google and remains the part of the story worth watching, and further updates are likely as more details are confirmed.