Global PC Sales Crashes as Laptop Prices Continue to Rise

Global PC shipments fell 21% year-on-year to 57 million units in the third quarter of 2026, according to a new report from Counterpoint Research.

Key points

• While Dell ranked third with 7.6 million shipments and a 13.3% share, HP followed with 10.3 million shipments and an 18.1% share.
• Lenovo remained the world's largest PC manufacturer, shipping approximately 15 million units during the July-September period and securing a 26.3% market share.
• Nvidia Launches New Open Model for Powerful AI Agents That Run Locally.
• Counterpoint Research expects global PC shipments to fall further in the fourth quarter of 2026, forecasting a 27% year-on-year decline.
• Apple rose its market share to 9.8%, backed by steady demand for the MacBook Neo.

In practice, the decline affected all major PC manufacturers as rising component costs pushed up laptop rates and reduced consumer demand.

Counterpoint identified increasing DRAM and NAND memory rates as the main reasons behind the slowdown. Higher manufacturing costs have created laptops more expensive, prompting consumers to delay purchases and replacements. Global PC Market Share.

While Dell ranked third with 7.6 million shipments and a 13.3% share, HP followed with 10.3 million shipments and an 18.1% share. Dell Announces Its Cheapest Alienware Gaming Laptop Yet.

Apple rose its market share to 9.8%, backed by steady demand for the MacBook Neo. Nevertheless, its shipments declined 11% year-on-year to approximately 5.6 million units.

Asus additionally climbed its market share to 9.2%, shipping around 5.2 million PCs. The firm recorded a 19.4% rise in shipments compared with the previous quarter. Brand Q3 2026 Shipments Market Share. Lenovo 15 million 26.3%. HP 10.3 million 18.1%. Dell 7.6 million 13.3%. Apple 5.6 million 9.8%. Asus 5.2 million 9.2%.

Nvidia Launches New Open Model for Powerful AI Agents That Run Locally. PC Market Projected to Decline Further.

In practice, the firm additionally expects shipments to remain broadly flat in 2027, suggesting that the market may stabilize without experiencing a significant recovery.

Higher component costs, longer replacement cycles, and weaker consumer demand are projected to continue affecting the industry.

Although business purchases and upgrades to newer Windows systems are providing some backing, they have not been enough to offset the wider slowdown.

Manufacturers will need to balance rising production costs with affordable pricing as consumers continue delaying purchases. Stay Connected with ProPakistani.

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For now, global PC Sales Crashes as Laptop Prices Continue to Rise remains the part of the story worth watching, and further updates are likely as more details are confirmed.