Instagram Takes on YouTube With New 90-Minute Video Feature

Instagram is testing a new feature that allows creators to upload videos up to 90 minutes long, marking a major change for the platform known primarily for short-form Reels.

Key points

• Instagram head Adam Mosseri confirmed the new feature alongside the company's Vice President of Product, Tessa Lyons.
• Instagram is at present testing Features and Clips as Reels in Brazil, with a limited rollout beginning in the United States.
• Through its Partner Program, YouTube gives creators 55% of the advertising revenue from eligible long-form videos.
• The Meta-owned platform is at present testing the feature in Brazil and is expanding it to a small group of users in the United States.
• The firm previously noted paying more than $100 billion to creators, artists, and media firms over four years.

Notably, the new video format, called Features, is designed to let creators share longer content, including podcasts, interviews, and other videos, without requiring viewers to leave Instagram.

Meanwhile, the Meta-owned platform is at present testing the feature in Brazil and is expanding it to a small group of users in the United States. Instagram Introduces 90-Minute Videos.

Mosseri explained that he had previously resisted introducing long-form videos as shorter content, particularly Reels, encourages users to share posts and communicate through direct messages. Nevertheless, Instagram has now decided to provide longer videos another chance. Your iPhone Could Obtain Hacked Just by Scrolling Instagram.

For context, the firm previously experimented with long-form content through IGTV. It rolled out in 2018 before being discontinued.

Instagram notes Reels will remain an notable part of the platform, but creators will additionally be able to publish longer videos for audiences who want more detailed content. Turn Long Videos Into Reels. Alongside Features, Instagram is testing another tool called Clips as Reels.

In practice, the feature allows creators to take shorter clips from their longer videos and publish them as Reels.

These Reels will include links to the original longer videos, allowing viewers to watch the full content without leaving Instagram.

Users will additionally be able to save longer videos to watch through Instagram's TV application.

Instagram is additionally working on better ways to discover Live videos and a dedicated section on creator profiles for connected Reels published as a series.

These changes are intended to create it easier for users to find and follow longer content. Could Instagram Start Paying Creators Like YouTube?

In practice, the move could eventually allow Instagram to compete more directly with YouTube, particularly when it comes to attracting creators who produce longer videos.

YouTube at present allows eligible creators to earn a share of advertising revenue generated by their videos.

For context, the firm previously noted paying more than $100 billion to creators, artists, and media firms over four years.

Instagram, meanwhile, relies mainly on brand partnerships and subscriptions to support creators earn capital.

Unlike YouTube, it does not generally offer creators a fixed share of advertising revenue based on video views. Meta's New Business Terms Still Allow Website Scraping.

Mosseri previously explained that Instagram's existing performance-based payment programs cost the firm significantly more than they generate. Nevertheless, longer videos could create further advertising opportunities.

For context, a Meta spokesperson remarked the business is exploring different ways for creators to earn funds through brands, fans, and Instagram itself, including payments linked to content performance. The firm has not unveiled a revenue-sharing program for Features.

Meanwhile, the firm has not unveiled when the features will become available to all users.

Instagram notes it aims to continue improving how short and long videos work together throughout its mobile and TV applications. Stay Connected with ProPakistani.

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In short, instagram Takes on YouTube With New 90 is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.