Bud Light’s new Can-O-Flage camouflages a beer and touts your team

Bud Light's new Can-O-Flage camouflages a beer and touts your team.

GeneralNews Info Wire4 min read
Bud Light's new Can-O-Flage camouflages a beer and touts your team

Bud Light's new Can-O-Flage camouflages a beer and touts your team.

Article outline

  1. What happened
  2. Official response
  3. The details
  4. A closer look
  5. More on the story
  6. The bottom line

Key points

  • (Can-O-Flages are available for 27 of the 32 NFL teams – not available: Chicago Bears, Dallas Cowboys, Green Bay Packers, Las Vegas Raiders and Minnesota Vikings.).
  • Joe Rivera, Chris Bumbaca and Adam Kaufman break down their predictions for the 2026 NFL season on the latest episode of the Sports Seriously NFL Vodcast.
  • The Can-O-Flage ($39.99) looks like your favorite team's Bud Light team can, but it holds another can inside.
  • Bud Light is introducing the Can-O-Flage, an insulated beer can sleeve that holds any beer can and still reps your favorite NFL team.
  • For years, Bud Light has published limited-edition beer cans featuring the logos and colors of NFL partnering teams.

Bud Light's new Can-O-Flage camouflages a beer and touts your team. Mike Snider USA TODAY. Our picks and predictions for the 2026 NFL season.

In practice, the kickoff of the NFL regular season means the arrival of Bud Light's special NFL team cans.

But this season there's a new twist. Bud Light is introducing the Can-O-Flage, an insulated beer can sleeve that holds any beer can and still reps your favorite NFL team.

For years, Bud Light has published limited-edition beer cans featuring the logos and colors of NFL partnering teams. But displaced NFL fans can't always obtain the special cans for their team.

"NFL fans nationwide have asked us how they can purchase their team's Bud Light can if they don't live in that area. This season, we're excited to answer that call with Can-O-Flage, " remarked Todd Allen, senior vice president of marketing for Bud Light, in a news release.

In practice, the Can-O-Flage ($39.99) looks like your favorite team's Bud Light team can, but it holds another can inside. The beer stays cool and acts as a cover defense should you be unlucky enough to be handed a Bud Light beer sporting a rival's logo.

"We're going great lengths to make sure that diehard fans 21+ can rep their squad wherever they are this NFL season, " Allen remarked. "Our ongoing partnership with Fanatics allowed us to create this must-have game-day accessory so fans across the league can hit any away game, tailgate or watch party in style."

Domino's: Pizza chain is giving you free pizza if you eat somewhere else. How to obtain Bud Light's Can-O-Flage.

While supplies last, the Can-O-Flage ($39.99), an insulated sleeve that looks like your favorite team's Bud Light team can, is available now for purchase on the Fanatics network of sites, including Fanatics.com, NFLShop.com, ShopBeerGear.com and select online team stores. (Can-O-Flages are available for 27 of the 32 NFL teams – not available: Chicago Bears, Dallas Cowboys, Green Bay Packers, Las Vegas Raiders and Minnesota Vikings.).

This year's team cans additionally carry a QR code you can scan to win prizes including a month of NFL+ Premium, tailgating goodies, NFL tickets and more.

Two new videos posted on social media – one starring Pro Football Hall of Famer Peyton Manning and another starring San Francisco 49ers tight end George Kittle and comedian Shane Gillis – obtain at the Can-O-Flage fun factor.

"I personally appreciate Bud Light's Can-O-Flage so I can rep the Colts or the Broncos and get ready for gameday wherever I am this NFL season, " Manning remarked in a news release. "It's another example of how Bud Light is always thinking about what they can do to turn up the fan game."

Mike Snider is a national trending news reporter for USA TODAY. You can follow him on Threads, Bluesky, X and email him at mikegsnider & @mikegsnider.bsky.social & @mikesnider & [email protected]. Share your feedback to support improve our site!

In short, bud Lights new Can-O-Flage camouflages a beer and touts your team is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.

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