DMart Ready gets ₹500 cr to take on Q-comm crowd

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Key points

• The investment, approved at the company's Annual General Session on Wednesday, could take the total capital invested in AEL to almost ₹2, 000 crore, including ₹350 crore invested during FY26.
• (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.).
• Avenue Supermarts, the parent of DMart, has approved an extra investment of up to ₹500 crore in Avenue E-Commerce.
• The firm has, even so, sharply narrowed its focus for DMart Ready, concentrating on 11 cities where most of its online business comes from.
• DMart parent Avenue Supermarts approves Rs 500 crore investment in online grocery arm.

DMart parent Avenue Supermarts approves Rs 500 crore investment in online grocery arm. ET BureauLast Updated: Aug 21, 2026, 12: 36: 00 AM IST.

Avenue Supermarts, the parent of DMart, has approved an extra investment of up to ₹500 crore in Avenue E-Commerce. It operates DMart Ready, despite widening losses. While its loss rose to ₹307 crore, the online grocery arm's FY26 revenue rose 17% to ₹4, 094 crore. The firm is focusing on 11 key cities.

Mumbai: Avenue Supermarts, the parent of supermarket chain DMart, has approved a fresh investment of up to ₹500 crore in its online grocery subsidiary Avenue E-Commerce as it continues to invest in DMart Ready despite widening losses. The investment, approved at the company's Annual General Session on Wednesday, could take the total capital invested in AEL to almost ₹2, 000 crore, including ₹350 crore invested during FY26. Avenue E-Commerce, which operates DMart Ready, documented a 17% rise in revenue to ₹4, 094 crore in FY26 from ₹3, 502 crore a year earlier. Nevertheless, its loss widened to ₹307 crore from ₹247 crore in FY25.

While adding eight fulfilment centres and investing in technology, customer interfaces and delivery capabilities, according to the company's latest annual report, over the last fiscal year, the firm strengthened its home-delivery business during the year and expanded its service footprint to 18 cities. The firm has, even so, sharply narrowed its focus for DMart Ready, concentrating on 11 cities where most of its online business comes from. Live Events.

"We created a conscious choice to double down on DMart Ready in 11 key cities where the vast majority of our online business comes from. We want our team to be laser-focused on proving that we can run a truly sustainable, profitable e-commerce model here, " managing director and CEO Anshul Asawa informed investors. Add Now! Avenue supermartsDMartAvenue SupermartsDMart Readyhome delivery servicesAnnual General Session.

(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.). Avenue supermartsDMartAvenue SupermartsDMart Readyhome delivery servicesAnnual General Session.

Taken together, the developments around dMart Ready gets ₹500 cr to take on Q point to a situation that is still moving, and the coming days should bring more clarity.