EU Investigates Riot Games, Ubisoft Over How In-Game Currencies Are Priced

European consumer authorities have introduced coordinated investigations into nine video game businesses over reservations that their apply of in-game virtual currencies may breach EU consumer protection rules.

Key points

• Games identified for further assessment include Hunt: Showdown 1896, Forge of Empires, Candy Crush Saga, Minecraft, Mech Arena, Gardenscapes, Valorant, Clash of Clans and For Honor.
• The firms under investigation are Crytek, InnoGames, King.com Operations, Mojang, Plarium Europe, PLR Worldwide Sales, Riot Games, Supercell and Ubisoft EMEA.
• Separately, the CPC Network is working with Activision Blizzard UK over Diablo Immortal and Call of Duty Mobile.
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• The CPC Network opened discussions with the video game industry in 2025 over compliance with its principles for in-game virtual currencies.

For context, the action is being carried out through the Consumer Protection Cooperation Network. It brings together national consumer authorities throughout the EU and is coordinated by the European Commission.

For context, the firms under investigation are Crytek, InnoGames, King.com Operations, Mojang, Plarium Europe, PLR Worldwide Sales, Riot Games, Supercell and Ubisoft EMEA.

Games identified for further assessment include Hunt: Showdown 1896, Forge of Empires, Candy Crush Saga, Minecraft, Mech Arena, Gardenscapes, Valorant, Clash of Clans and For Honor. OpenAI Reportedly Seeks $30 Billion at $1.4 Trillion Valuation. What the EU is Investigating.

Meanwhile, the authorities are examining whether the games comply with EU rules requiring clear and transparent pricing for in-game purchases.

While currency systems should not create costs unnecessarily challenging to understand, the CPC Network notes players should be able to see the real-world rate of virtual currencies and digital items. Games should additionally avoid pushing users into buying more virtual currency than they actually need.

Players must additionally receive clear information before making purchases and be informed regarding their consumer rights, including the 14-day withdrawal right where applicable, including for unused virtual currency. Terms and conditions must additionally be fair and understandable.

In practice, the EU is paying particular attention to protections for children and other vulnerable users. Cannot Ban Social Media for Children: PTA. Discussions With Gaming Industry Failed.

Meanwhile, the CPC Network opened discussions with the video game industry in 2025 over compliance with its principles for in-game virtual currencies.

Notably, the European Commission notes those discussions did not produce satisfactory results, leading authorities to carry out a wider market review and identify games requiring further investigation.

Separately, the CPC Network is working with Activision Blizzard UK over Diablo Immortal and Call of Duty Mobile. That action covers virtual-currency sales, personal-data collection, potentially addictive design, parental controls, marketing to children, pre-contract information and account blocking.

EU consumer protection chief Michael McGrath remarked game businesses must ensure players, particularly children, are not exposed to harmful or unfair practices. Stay Connected with ProPakistani.

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In short, EU Investigates Riot Games, Ubisoft Over How In is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.