FSSAI crackdown: Amway, Emami drop ‘100%’ claims

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Key points

• Amway India Enterprises Pvt Ltd had applied the claim "100% Pure Coconut Oil" for one of its products.
• (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.).
• FSSAI cracks down on '100%' claims: Amway India, Emami, Bonn Biscuits withdraw misleading labels.
• According to Food regulator FSSAI has, amway India, Emami, Bonn Biscuits and three other food businesses have withdrawn "100%" claims from their product labels, packaging and after regulatory action.
• Food regulator FSSAI has taken action against a number of businesses for misleading claims.

FSSAI cracks down on '100%' claims: Amway India, Emami, Bonn Biscuits withdraw misleading labels. ET OnlineLast Updated: Aug 19, 2026, 05: 23: 00 PM IST.

Food regulator FSSAI has taken action against a number of businesses for misleading claims. Amway India and Emami are among firms that withdrew '100 per cent' product claims. Bonn Biscuits and Apis India additionally removed similar misleading statements from their products. Juza Foods and Masterchow Foods have additionally complied with the regulator's directives.

According to Food regulator FSSAI has, amway India, Emami, Bonn Biscuits and three other food businesses have withdrawn "100%" claims from their product labels, packaging and after regulatory action. The Food Safety and Standards Authority of India (FSSAI) remarked it has initiated enforcement measures against food business operators (FBOs) to stop the apply of the term "100%" on food labels, packaging and promotional or advertising materials where such claims could mislead consumers.: Dabur, Ferns N Petals and four other firms rectify labelling, ad violations after FSSAI notices.

After the intervention, six businesses – Bonn Biscuits, Emami, Apis India, Amway India, Juza Foods and Masterchow Foods – have taken corrective action and removed the "100%" claims from their products or Amway India removes '100% Pure Coconut Oil' claim Live Events.

Amway India Enterprises Pvt Ltd had applied the claim "100% Pure Coconut Oil" for one of its products. After FSSAI's intervention, the business submitted a compliance response confirming that it had voluntarily removed the term "100%" from its product packaging and promotional materials. Amway India additionally informed the regulator that old stock carrying the claim had been discontinued from sales channels. Emami, Apis India withdraw '100%' honey claims Emami Ltd had applied a "100%" claim for its Zhandu Honey product. FSSAI remarked the business complied with its advisory and took corrective action on the claim. Apis India additionally removed similar "100%" claims from its honey products. Bonn Biscuits removes claim from Jeera Bite Bonn Biscuits Pvt Ltd had applied a "100%" claim in an for Bonn Cummin Flavor Jeera Bite Biscuits, 76 gm. While Masterchow Foods Pvt Ltd has withdrawn the claim from its Ramen Noodle product, the firm has since removed the "100%" claim from its website, FSSAI said.: Diageo to rework whisky, rum brands after FSSAI red flag Juza Foods in Kerala has also removed "100%" claims from various baby food products. FSSAI steps up action against misleading food claims The latest action is part of FSSAI's wider crackdown on misleading food labels, claims and In recent months, the regulator has taken action against a number of food business operators for alleged violations of food safety and labelling rules. FSSAI has additionally taken action against energy drink makers and alcoholic beverage manufacturers over regulatory violations. After regulatory notices, on Tuesday, the regulator remarked six businesses, including Dabur India and Ferns N Petals, had rectified problems after notices over misleading labels, claims and Earlier on Sunday, FSSAI stated six other food businesses had taken corrective measures, including withdrawing misleading labels and trademarks. (With inputs from PTI) Add Now!

Apis indiaemamiFSSAImisleading labelsfood labelsAmway IndiaBonn Biscuitsfood safetydabur indiaemami ltd.

(Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.). Apis indiaemamiFSSAImisleading labelsfood labelsAmway IndiaBonn Biscuitsfood safetydabur indiaemami ltd.

For now, FSSAI crackdown: Amway, Emami drop '100%' claims remains the part of the story worth watching, and further updates are likely as more details are confirmed.