Gold becomes new battleground as Aditya Birla Capital steps in

Meanwhile, the Economic Times daily newspaper is available online now.

Key points

• After the announcement, shares of Aditya Birla Capital Limited (ABCL) surged 1.98% to trade at Rs 404.60 per scrip (+Rs 7.85) as at 9: 37 on BSE.
• Aditya Birla Capitalgold loan businessgold loans IndiaMSME lendingAditya Birla Capital share priceAditya Birla Capital LimitedAditya Birla Capital gold loangold loan rateTata Capital.
• (Catch all the Business News, Breaking News and Latest News Updates on The Economic Times.).
• Aditya Birla Capital enters gold loan business; intends to open 1, 000 branches in 3 years.
• Aditya Birla Capital Limited on Thursday confirmed its entry into gold loan business segment as a 'strategic expansion' of its secured lending portfolio.

Aditya Birla Capital enters gold loan business; intends to open 1, 000 branches in 3 years. ET OnlineLast Updated: Aug 20, 2026, 09: 44: 00 AM IST.

Aditya Birla Capital Limited confirmed its strategic expansion into the gold loan business. This new offering will complement its existing retail and MSME lending franchise. The firm aims to open 200 to 300 dedicated gold loan branches by March 2027. These branches will be established throughout high potential markets within the country. For context, the group will leverage its distribution network and digital capabilities for customer experience. Listen to this article in summarized format. Unlock AI Briefing and Premium Content. Subscribe Now Already a member? Sign In.

Aditya Birla Capital Limited on Thursday confirmed its entry into gold loan business segment as a 'strategic expansion' of its secured lending portfolio. The firm aims a phase-wise rollout of 200-300 dedicated gold loan branches by March 2027 throughout high potential markets in the country, the firm stated in a regulatory filing. Under its Non-Banking Financial Firm (NBFC) portfolio, the gold loan offering is stated to compliment its existing retail and MSME lending franchise, providingcustomers with a transparent, flexible and collateral-backed credit solution.: L&T Finance intends 500 new gold loan branches this fiscal.

After the announcement, shares of Aditya Birla Capital Limited (ABCL) surged 1.98% to trade at Rs 404.60 per scrip (+Rs 7.85) as at 9: 37 on BSE. Gold loans are witnessing solid structural expansion in India, and our entry into this segment is a natural extension of our secured lending strategy, noted Rakesh Singh, Executive Director and CEO – NBFC at Aditya Birla Capital Limited.' Live Events.

"We are building our Gold Loan business from the ground up, shaped by these principles, and a strong focus on governance, prudent risk management, operational excellence, and a customerfirst approach, " he continued. The group will leverage its extensive distribution network and digital capabilities to deliver a high-quality customer experience. Aditya Birla's gold loan offering will cater to various customers throughout urban and semi-urban markets, serving existing customers within the ecosystem and expanding its reach to new customers through an integrated distribution network of physical branches and digital platforms. Aditya Birla joins Tata, Godrej in gold loan turf.

Diversified lenders have shown rose interest in India's gold loan market in the last few months. Last month, Tata Capital and Godrej Capital purchased stakes in separate gold loan businesses, marking their entry into India's fast-growing gold loan market and intensifying competition for traditional lenders such as Muthoot Finance and Manappuram Finance. Tata Capital confirmed aims to acquire 88.6% of Yogakshemam Loans Ltd, or Yogloans in an all-cash transaction valued at at Rs 360-365 crore. Add Now!

In short, gold becomes new battleground as Aditya Birla Capital steps in is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.