Golf brand apologises for advert that shows woman being pushed over

ByCraig Nelson BBC Sport Journalist.

Key points

• Good Good was introduced as a YouTube channel in 2020 and has become one of the largest content creators in golf.
• "Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission moving forward".
• While Good Good additionally creates made-for-TV indicates as well as adverts for golf clothing and other merchandise, regular clips include men and women competing in various golf challenges.
• The advert drew a backlash and was accused of making light of violence against women.
• "We look forward to working together to ensure a more inclusive space in golf."

Content creator and golf brand Good Good has apologised and removed an for a new golf driver which indicated a woman being pushed to the ground after reaching for the club.

Good Good, which has 2.13m subscribers to its golf channel on YouTube and sponsors a PGA Tour tournament, had created and published the advert for golf club manufacturer Callaway.

In practice, the advert drew a backlash and was accused of making light of violence against women.

We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand, read the Good Good apology on X, external. We have since taken that content down, and sincerely apologise.

Meanwhile, the advert indicated Good Good co-founder Garrett Clark rushing over to Alexis Miestowski – a professional golfer and regular content creator for Good Good – and pushing her to the ground before shouting: "Do not touch my new driver."

In an official note issued to various media, Callaway. It has worked with Good Good since 2023, remarked: We are disappointed by the content that was posted, and are appreciative of Good Good for addressing this.

Meanwhile, the PGA Tour has been working on closer collaborations with social media content creators and last year confirmed aims to stage the inaugural Good Good Championship in Texas. It is due to take place in November.

"The PGA Tour believes in golf's ability to bring people together and create a welcoming environment for all, " a PGA Tour spokesperson remarked in reaction to the Good Good advert.

"We do not condone violence in any form, and the since-deleted video does not reflect our values or commitment to inclusivity and respect."

Taken together, the developments around golf brand apologises for advert that shows woman being pushed over point to a situation that is still moving, and the coming days should bring more clarity.