Good Good Golf pulls video after criticism that it depicts violence against women

Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver.

What happened

Though clips of the ad still created the rounds on social media after the official accounts took it down, the video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women.

Notably, the characters in the ad are both with Good Good – Garrett Clark. This person rushes over to shove Alexis Miestowski and then notes to her as she lies on the ground, "Do not touch my new driver."

Good Good apologized Saturday in an official note on social media that remarked, "We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward."

The bottom line

For now, good Good Golf pulls video after criticism that it depicts violence against remains the part of the story worth watching, and further updates are likely as more details are confirmed.