Good Good to no longer be title sponsor of PGA Tour event and loses Callaway sponsorship

ATLANTA (AP) – Good Good Golf lost its partnership with Callaway on Thursday and no longer will be title sponsor of a PGA Tour event in November as the fallout continued over a video for a new Callaway driver that indicated a.

What happened

Good Good, among the most popular in the YouTube Golf space, has remarked the video was meant to be a spinoff from the movie, "Obsession." But the criticism was immediate and relentless, and the pressure began mounting by the day.

Notably, the video was deleted the same day it was posted on Aug. 20, but it continued to create the rounds on social media and apologies from Good Good and Callaway had little effect.

"We were disappointed with what we saw, " PGA Tour CEO Brian Rolapp remarked Tuesday of the response from Good Good. He remarked its role as a title sponsor was a "fluid situation."

The bottom line

For now, good Good to no longer be title sponsor of PGA Tour event remains the part of the story worth watching, and further updates are likely as more details are confirmed.