Iconic College Football Stadium to Have Ads for First Time

In practice, a almost century-old college football stadium will be decorated with for the first time ever.

Key points

• "Coca-Cola, Meijer and Google Gemini will be the first three sponsors to display their logos inside the 107, 601-seat Big House, Michigan announced Wednesday, " Meek wrote.
• Michigan spokesman Dave Ablauf informed Meek that "the sponsor logos likely will be integrated into other aspects of the in-stadium experience, including programming on the video board."
• The addition of advertising to the Major House itself comes against the backdrop of major cash-grab throughout the sport.
• And when programs need cash to compete in building a roster, it was only a matter of time before even mighty Michigan discovered an acceptable rate.
• See more of our trusted coverage when you search.to see more of our trusted coverage when you search.

In practice, a almost century-old college football stadium will be decorated with for the first time ever. Michigan Stadium, otherwise known as the Major House, unveiled its first three sponsors to ever be advertised on the stadium itself on Wednesday, reports Austin Meek of The Athletic. "Coca-Cola, Meijer and Google Gemini will be the first three sponsors to display their logos inside the 107, 601-seat Big House, Michigan announced Wednesday, " Meek wrote. "The school released renderings of the sponsors' ads on the sides of the video board, the wall at the base of the stands and the national championship sign on the south side of the stadium." Those renderings, though, are apparently not the only places you'll see those brands. Though not on the physical building, michigan spokesman Dave Ablauf informed Meek that "the sponsor logos likely will be integrated into other aspects of the in-stadium experience, including programming on the video board." They'll join other advertiser logos that have already been present in the stadium. For instance, the Allstate logo is on the nets behind the goal posts, the Gatorade logo is visible on the sideline hydration gear and, of course, the Jordan jumpman logo is on the players' equipment, including jerseys. "Michigan Stadium is one of the most iconic and cherished venues in all of sports, and we have been deeply intentional about preserving its tradition, character, and identity, " athletic director Warde Manuel remarked in a release. "As we introduce this partner program, we will do so with care and purpose, ensuring that any brand partner presence is strategic, tasteful, and aligned with the values of the University of Michigan." The addition of advertising to the Major House itself comes against the backdrop of major cash-grab throughout the sport. Teams are adding sponsor patches to jerseys, the latest in a long line of moneymaking tools like selling naming rights to stadiums, on-field sponsor logos and a variety of other Schools, especially blue bloods like Michigan, often tout tradition and eschew what they may view as tacky intrusions of funds, but even in Ann Arbor, at the end of the day, capital discussions. And when programs need cash to compete in building a roster, it was only a matter of time before even mighty Michigan discovered an acceptable rate.

Newsweek is a Trust Project member.

Michigan Stadium, otherwise known as the Major House, unveiled its first three sponsors to ever be advertised on the stadium itself on Wednesday, reports Austin Meek of The Athletic.

"Coca-Cola, Meijer and Google Gemini will be the first three sponsors to display their logos inside the 107, 601-seat Big House, Michigan announced Wednesday, " Meek wrote. "The school released renderings of the sponsors' ads on the sides of the video board, the wall at the base of the stands and the national championship sign on the south side of the stadium."

Those renderings, though, are apparently not the only places you'll see those brands.

Though not on the physical building, they'll join other advertiser logos that have already been present in the stadium.

For instance, the Allstate logo is on the nets behind the goal posts, the Gatorade logo is visible on the sideline hydration gear and, of course, the Jordan jumpman logo is on the players' equipment, including jerseys.

"Michigan Stadium is one of the most iconic and cherished venues in all of sports, and we have been deeply intentional about preserving its tradition, character, and identity, " athletic director Warde Manuel remarked in a release. "As we introduce this partner program, we will do so with care and purpose, ensuring that any brand partner presence is strategic, tasteful, and aligned with the values of the University of Michigan."

In practice, the addition of advertising to the Major House itself comes against the backdrop of major cash-grab throughout the sport.

Teams are adding sponsor patches to jerseys, the latest in a long line of moneymaking tools like selling naming rights to stadiums, on-field sponsor logos and a variety of other.

Schools, especially blue bloods like Michigan, often tout tradition and eschew what they may view as tacky intrusions of funds, but even in Ann Arbor, at the end of the day, capital discussions.

Taken together, the developments around iconic College Football Stadium to Have Ads for First Time point to a situation that is still moving, and the coming days should bring more clarity.