NAARM workshop highlights need for authentic farm information

NAARM workshop highlights need for authentic farm information Published – August 19, 2026 09: 52 pm IST – HYDERABAD.

Key points

• NAARM organised a workshop on 'Agri-Media Synergy: Enhancing Collaborative Communication' in Hyderabad on Wednesday, focusing on strengthening communication among agricultural research institutions, the media and farmers.
• Sundaram addressing "Agri-Media Synergy: Enhancing Collaborative Communication" in Hyderabad on Wednesday.
• Addressing the participants, Mr.Sundaram remarked, "The Indian Council of Agricultural Research (ICAR) has been, of late, focusing on communicating scientific developments from the right perspective."
• Delivering the keynote address, The Hindu BusinessLine consulting editor K.V.
• Kurmanath called upon administration institutions to share information on innovations and technological advancements in agriculture and allied sectors with the media.

NAARM director R.M. Sundaram addressing "Agri-Media Synergy: Enhancing Collaborative Communication" in Hyderabad on Wednesday.

In practice, a well-defined communication roadmap was essential to bridge the gap between researchers, farmers and other stakeholders, remarked National Academy of Agricultural Research Management (NAARM) director R.M. Sundaram.

He pressed media professionals to backing ICAR institutions in effectively disseminating technologies developed by agricultural research organisations and highlighting significant developments in agriculture. Strategic communication, transparency and innovation were key to effective public communication, he remarked.

Delivering the keynote address, The Hindu BusinessLine consulting editor K.V. Kurmanath pressed media professionals to produce greater employ of ICAR and other administration institutions' online platforms, including websites, to access accurate and authentic data while reporting on agriculture. He additionally stressed the need to apply digital platforms for wider dissemination of information besides providing data in vernacular languages.

Mr. Kurmanath called upon administration institutions to share information on innovations and technological advancements in agriculture and allied sectors with the media. "Closer coordination between government institutions and media professionals is necessary to ensure that useful information reaches farmers across the country, " he remarked.

Head of the Extension Systems Management Division at NAARM, Venkat Kumar outlined the academy's activities and its contribution to strengthening human resources in the National Agricultural Research, Education and Extension System.

For context, the workshop provided a platform for interaction and knowledge sharing on communication strategies, emerging media practices and information dissemination mechanisms. A number of participants stressed the need to counter the spread of misinformation online by ensuring timely dissemination of accurate and authentic data.

NAARM chief technology officer G. Aneeja and around 35 representatives from various media organisations participated in the workshop.

Taken together, the developments around NAARM workshop highlights need for authentic farm information point to a situation that is still moving, and the coming days should bring more clarity.