Nishat Group and LUXEED Sign Strategic MoU to Bring Premium New Energy Vehicles to Pakistan

Nishat Group, one of Pakistan's largest and most established business groups, and premium new energy mobility brand LUXEED have signed a strategic cooperation agreement in Wuhu.

Key points

• It has ranked first in China's brand passenger-vehicle exports for 23 consecutive years and has cumulative global sales of more than 20 million units.
• Details of LUXEED models, specifications, pricing and the timeline for Pakistan will be confirmed by Nishat Group at a afterwards stage.
• Nishat Group is one of the pillars of Pakistan's private sector, with deep roots in textiles, cement, banking, insurance, power and agriculture.
• LUXEED is a premium electric vehicle brand created through a partnership between Chery and Huawei.
• On 21st October, LUXEED held its global brand launch event in Wuhu.

Nishat Group is one of the pillars of Pakistan's private sector, with deep roots in textiles, cement, banking, insurance, power and agriculture. Over decades, it has built a reputation for refined operations, long-term investment and the ability to move decisively when the market changes. Its portfolio spans the full chain of manufacturing, finance and energy, giving it the resource integration capability and market reach that few groups in the country can match.

That strength is already visible in the automotive sector. Through NexGen Auto, Nishat Group brought OMODA & JAECOO to Pakistan in August 2025, backed by a USD 100 million investment and local assembly in Faisalabad. The brand has lately crossed 15, 000 customer deliveries in their first year, assisted by Nishat Group's market strength, its focus on customer service and a growing network of dealerships. Lately, NexGen Auto has additionally introduced iCAUR to Pakistan, together with Chery Group as unveiled at PAPS 2026.

In practice, the cooperation with LUXEED International marks the next step: a strategic expansion into the premium new energy segment. By bringing advanced technology to Pakistan, Nishat Group intends to backing the green transformation of the country's automotive industry and raise the competitiveness of the local market.

As ideas of luxury evolve worldwide, a new generation of pioneering consumers is moving away from symbolic labels and looking instead for genuine driving experiences and intelligent technology. Based on in-depth research into global user needs, LUXEED has built its brand on three pillars: Intelligence, Luxury and Driving Pleasure, expressed in the proposition "I DRIVE, YOU ENJOY."

LUXEED is a premium electric vehicle brand created through a partnership between Chery and Huawei. While Huawei supplies its HarmonyOS smart cockpit, Qiankun ADS driver assistance, and digital drive technology, operating under Huawei's Harmony Intelligent Mobility Alliance (HIMA), Chery handles vehicle manufacturing and engineering.

On 21st October, LUXEED held its global brand launch event in Wuhu. The event turned it into tangible experiences: driving pleasure from the freedom of driving unleashed, luxury through perceptible safety and comfort, and intelligence that puts individuals first by letting technology adapt to the user. Chery Group's global strength.

LUXEED is backed by Chery Group. It has ranked first in China's brand passenger-vehicle exports for 23 consecutive years and has cumulative global sales of more than 20 million units. Its mature manufacturing system, global R&D network and overseas operating experience offer the brand a solid base for expansion in major markets worldwide. Pakistani customers already know that strength through the OMODA & JAECOO and iCAUR brands that the Nishat Group has introduced over the past 12 months. What it means for Pakistan.

Pakistan's new energy market is growing every month, but customers who want a premium, technology-led alternative have had limited choice. This Nishat Group and LUXEED partnership intends to change that by building a complete system of products, services and ecosystem, so that buyers can count on the same standard of availability, after-sales backing and trust that they expect from a Nishat Group business.

With technology innovation as its engine and customer needs as its foundation, the partnership opens a new chapter of intelligent and eco-friendly premium mobility for Pakistani consumers and adds momentum to the country's economic and environmental progress.

Details of LUXEED models, specifications, pricing and the timeline for Pakistan will be confirmed by Nishat Group at a afterwards stage. Stay Connected with ProPakistani. Obtain the latest news and stories wherever you prefer. Follow on Google Discover. Follow on Google News Join WhatsApp. See more ProPakistani stories in Google Search and Top Stories.

Taken together, the developments around nishat Group and LUXEED Sign Strategic MoU to Bring Premium New Energy point to a situation that is still moving, and the coming days should bring more clarity.