Obama cuts campaign ad for Colom

Obama cuts campaign ad for Colom. Obama cuts campaign ad for Colom.

Key points

• "Senator Cindy Hyde-Smith is 100% MAGA, and doing a fantastic job representing the Incredible People of Mississippi!" Trump wrote.
• Trump endorsed Hyde-Smith's re-election in March 2025, saying the Senator would never let Mississippi down.
• President Trump continued, "Senator Cindy Hyde-Smith has my Complete and Total Endorsement for Re-Election – SHE WILL NEVER LET YOU DOWN!"
• By contrast, Colom's Republican opponent Senator Hyde-Smith has been endorsed by President Donald Trump and a myriad of local, state and federal elected authorities throughout Mississippi.
• Colom is additionally being backed by Congressman Bennie Thompson (D), 33 Democrat state lawmakers, and the AFL-CIO, among others.

Obama cuts campaign ad for Colom. Obama cuts campaign ad for Colom. By: Frank Corder – October 12, 2026. From former President Barack Obama ad for Scott Colom.

For context, the former Democrat President notes it's time for a change in Mississippi. By contrast, incumbent U.S. Senator Cindy Hyde-Smith has been endorsed by President Donald Trump.

It was once a rare scene for a Democrat candidate in Mississippi to go all in with national party leaders in a statewide election. Yet, that is exactly what Mike Espy did in his failed bid for U.S. Senate six years ago and what Scott Colom is doing now down the stretch as the General Election nears.

Colom's campaign shared a video Sunday night featuring former President Barack Obama urging Mississippi voters to create a change in D.C. This November. Obama has created a play in Mississippi before against Republican U.S. Senator Cindy Hyde-Smith, backing Espy who eventually lost by double digits.

Notably, the Obama ad video comes after Delaware U.S. Senator Lisa Blunt Rochester, Maryland U.S. Senator Angela Alsobrooks, and New Jersey U.S. Senator Cory Booker have visited Mississippi in recent weeks campaigning on behalf of their fellow Democrat Colom. Georgia U.S. Senator Raphael Warnock is scheduled to be in the Magnolia State pushing Colom this week as well.

"Mississippi, it's time for a change and that's why you need to send Scott Colom to the U.S. Senate, " Obama notes in the 30-second campaign ad.

"Scott is a devoted husband and dad, a seventh-generation Mississippian, " Obama continues. "Guided by his Christian faith, Scott created his community safer, prosecuting violent crimes as district attorney and fighting corruption in Columbus. Now he's running for Senate to raise wages, lower costs, and save your healthcare and hospitals."

Obama concludes by saying, "Mississippi, your vote matters. Let's obtain this done."

Notably, the former President will reportedly be campaigning alongside controversial Michigan U.S. Senate candidate Abdul El-Sayed afterwards this month as Obama "is getting significantly more involved in the midterm elections, with additional campaign stops and expected to come in the closing weeks, according to plans shared first with The Associated Press, " as noted by the New York Post. Whether those intends include a stop in Mississippi to backing Colom is unknown as this time.

"Senator Cindy Hyde-Smith is 100% MAGA, and doing a fantastic job representing the Incredible People of Mississippi!" Trump wrote. "An Original Member of my Mississippi Leadership Team, Cindy has been with us from the particularly beginning. In the Senate, Cindy is fighting hard to Secure our Border, Grow the Economy, Champion our Amazing Farmers and American Agriculture, Backing our Brave Military/Veterans, Promote Energy DOMINANCE, and Defend our always under siege Second Amendment."

Then in January, Hyde-Smith picked up a slew of endorsements. It included her fellow Mississippi U.S. Senator Roger Wicker as well as the state's three GOP Congressmen, Trent Kelly (MS-1), Michael Guest (MS-3) and Mike Ezell (MS-4).

Along with the federal level endorsements, Hyde-Smith shared backing she has received from seven of the eight statewide elected office-holders, from Governor Tate Reeves (R) to Attorney General Lynn Fitch (R), along with 34 state senators and 73 state representatives, including Speaker of the House Jason White (R).

Of Obama's endorsement of Colom, Hyde-Smith campaign manager Jake Monssen remarked Monday, "Scott Colom will suffer the same fate as the last two candidates President Obama endorsed in Mississippi."

Hyde-Smith won the 2018 special election to fill the unexpired U.S. Senate term of Thad Cochran, defeating former Agricultural Secretary Espy in a runoff election by almost 8 points. Hyde-Smith then won a full six-year term in 2020, again defeating Espy by 10 points.

Hyde-Smith and Colom will face off on the November 3 General Election ballot. Independent candidate Ty Pinkins is additionally on the ballot for U.S. Senate. Absentee voting is underway in Mississippi. Regarding the Author(s).

Frank Corder is a native of Pascagoula. For almost two decades, he has noted and offered analysis on administration, public policy, business and matters of faith. Frank's interviews, articles, and columns have been shared throughout Mississippi as well as in national publications. He is a frequent guest on radio and television, providing insight and commentary on the inner workings of the Magnolia State. Frank has served his community in both elected and appointed public office, hosted his own local radio and television programs, and managed private businesses all while being an engaged husband and father. Email Frank: [email protected].

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After starting his campaign with a fake call, Colom shares AI-generated video of Hyde-Smith.

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In short, obama cuts campaign ad for Colom is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.