OpenAI Launches Google Business Profile-Like Feature Inside ChatGPT

OpenAI has introduced a new feature that allows businesses to claim and manage their profiles directly within ChatGPT, bringing the AI chatbot closer to services offered by Google Search.

Key points

• Nevertheless, OpenAI discontinued its earlier checkout initiative in March 2026 after it failed to gain sufficient traction.
• Claude Can Now Join Your Meetings and Do the Work for You.
• OpenAI has not confirmed when Business Agents will become available to businesses outside the United States.
• The new Business Hub allows firms to manage the information that appears concerning them in ChatGPT.
• Another feature, called Business Agents, will allow eligible firms to create AI assistants that represent their businesses within ChatGPT.

Notably, the firm unveiled Businesses in ChatGPT on Tuesday, November 10, introducing a Business Hub where eligible firms can verify their identities, update business information, and monitor how users interact with them.

For context, the feature is at present available in beta and additionally includes specialized AI agents that can answer questions regarding businesses and their products.

Notably, the launch comes as OpenAI expands ChatGPT's role in helping users discover products, compare services, and create purchasing decisions.

Notably, the new Business Hub allows firms to manage the information that appears concerning them in ChatGPT.

Businesses can claim their profiles through a verification process and update details regarding their products and services.

Eligible retailers can additionally provide product information, including pricing and availability, through product feeds.

Meanwhile, the system resembles Google's Business Profile service. It allows firms to maintain information that appears in Google Search and Maps.

Nevertheless, OpenAI has not disclosed the exact verification requirements for every business.

Benji Shomair, OpenAI's vice president of monetization, remarked the business uses different verification methods depending on the type of business and its location. The Business Hub is at present available in beta to eligible businesses. Businesses Can Track Their Visibility in ChatGPT.

OpenAI is additionally introducing analytics that allow businesses to monitor how users discover and interact with their businesses through ChatGPT. The Business Hub will provide information such as. How often a business appears in ChatGPT responses. How plenty of users view its business profile. Meanwhile, the number of website clicks generated through ChatGPT. Common topics associated with the business in conversations.

These features resemble some of the analytics available through Google's business and website management services.

Nevertheless, OpenAI states businesses will receive aggregated insights rather than access to individual user conversations.

For context, the firm will only display certain metrics when there is enough activity to meet its reporting thresholds. AI Agents Will Answer Customer Questions.

Users will be able to ask these agents questions regarding products and services.

For example, a customer researching a product could interact with the company's AI agent to learn regarding its features, available options, and other details. Businesses can provide information and instructions to configure their agents.

These interactions will be clearly identified as conversations with a business representative and kept separate from ChatGPT's independent responses.

Business Agents are initially available to eligible e-commerce and online service firms in the United States. OpenAI Previously Tried to Turn ChatGPT Into an Online Store.

Notably, the announcement follows OpenAI's earlier attempt to create ChatGPT a platform where users could purchase products directly.

Notably, the firm previously introduced shopping and checkout features designed to allow customers to complete purchases without leaving ChatGPT.

That initiative included a commission-based model that could have generated revenue from transactions.

Meanwhile, the new Business Hub takes a different approach by focusing on business discovery, verified information, analytics, and customer interactions rather than direct purchases. Meta Notes Its New Cheapest AI Model Can Beat GPT-6 Luna. ChatGPT Moves Closer to Google Search.

For context, the addition of business profiles and analytics puts ChatGPT in more direct competition with Google's business discovery services.

Google has long allowed firms to manage their information and monitor how customers find them through its search products.

OpenAI is now introducing similar capabilities within ChatGPT as more users rely on AI assistants to research businesses and compare products.

Nevertheless, claiming a business profile does not guarantee better placement in ChatGPT's recommendations. The firm states ChatGPT will continue making independent recommendations and comparisons.

Notably, the firm additionally has not disclosed whether the new business discovery features will achieve broader adoption than its previous shopping initiative. Stay Connected with ProPakistani.

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For now, openAI Launches Google Business Profile remains the part of the story worth watching, and further updates are likely as more details are confirmed.