Pakistan Needs Its Own Global Brand: Ahsan Iqbal

Pakistan can produce world-class textiles, surgical instruments, sports goods and even FIFA World Cup footballs, but foreign brands often take the credit and much of the value, Planning Minister Ahsan Iqbal remarked on Tuesday.

Key points

• Under its "Nation Brand Lens, " Pakistan's branding strategy will focus on Culture, Exports, Governance, Diplomacy and Defence, Entertainment, Tourism and Sports.
• Add ProPakistani to Preferred Sources and see more of our stories in Google Search and Top Stories.
• The National Center for Brand Development (NCBD), established under the Ministry of Planning, will lead the effort.
• Traders Will Trap Islamabad and Govt on One Condition.
• Add as a preferredSource on Google Follow on Google News Join WhatsApp.

Speaking at a national branding conference in Islamabad, Iqbal pressed a major shift in how Pakistan sells itself to the world, saying the country needs to build internationally recognized Pakistani brands instead of remaining a manufacturer for foreign businesses. Traders Will Trap Islamabad and Govt on One Condition.

He pointed to Pakistan's export performance as a major concern. While Pakistan's exports have remained around $40 billion since 1990, Vietnam's exports have grown to roughly $475 billion, he remarked.

For context, the minister argued that Pakistan needs to move away from low-value commodity exports and focus on differentiated products that carry a solid Pakistani identity in international markets.

Notably, the administration is now looking at seven areas to build that identity.

Notably, the idea is to bring these areas together under one broader national brand instead of promoting Pakistan's products, culture and tourism separately.

Meanwhile, the National Center for Brand Development (NCBD), established under the Ministry of Planning, will lead the effort. It will work with local industries to support them move from domestic markets toward direct exports and develop a stronger "Made in Pakistan" identity.

Notably, the minister remarked Pakistan already has the ability to produce products that compete internationally. The challenge, he remarked, is making sure the Pakistani name travels with those products. Pakistan Online Payments Hit 92%.

For context, the administration additionally wants the initiative to improve Pakistan's global image, growth demand for local products and assist businesses develop internationally recognized brands.

Notably, the roundtable in Islamabad brought together experts and stakeholders to discuss Pakistan's proposed Country Brand Framework, global slogan, brand measurement and policies for improving the country's international image. Stay Connected with ProPakistani.

Obtain the latest business news, market insights, and economic updates wherever you prefer. Follow on Google Discover.

For now, pakistan Needs Its Own Global Brand: Ahsan Iqbal remains the part of the story worth watching, and further updates are likely as more details are confirmed.