Pakistan’s Marketing Services Exports Rise 19% as Agencies Gear Up for Global Growth at Payoneer Connect Lahore

Pakistan's exports of advertising and market research services rose 19% year-on-year to $30.7 million in July-September 2026, up from $25.8 million in the same quarter last year, State Bank of Pakistan data demonstrates.

Key points

• Hosted by Payoneer, the global financial technology firm that helps businesses grow throughout borders, the event was themed 'The Export Era of Global Marketing'.
• Within it, exports of consulting and public relations services rose 22% to $81.2 million.
• That emphasis on quality over volume additionally ran through a fireside chat on agentic AI with Ali Imran Memon, founder and CEO of Kitsune AI.
• Obtain the latest news and stories wherever you prefer.
• AI is additionally lowering the cost of scaling in new markets.

Hosted by Payoneer, the global financial technology firm that helps businesses grow throughout borders, the event was themed 'The Export Era of Global Marketing'. It brought agency leaders together with representatives of the Pakistan Software Houses Association (P@SHA), Google, along with AI practitioners.

This services export momentum extends throughout professional services. Other business services, from the wider State Bank category that additionally covers public relations, consulting and technical services, recorded exports of $620 million in the same quarter, up 27% year-on-year. Within it, exports of consulting and public relations services rose 22% to $81.2 million.

That emphasis on quality over volume additionally ran through a fireside chat on agentic AI with Ali Imran Memon, founder and CEO of Kitsune AI. The conversation examined whether Pakistan has reached the limits of freelancing and outsourcing, and how agencies can turn their expertise into AI agents and products rather than billable hours. It additionally weighed whether AI services should be priced by subscription, task or outcome.

AI is additionally lowering the cost of scaling in new markets. Google's Customer Solutions team indicated how localisation using AI tools can greatly expand cross-border business opportunities for Pakistani businesses.

Sustaining this expansion will additionally depend on policy. As the administration pursues its target of $15 billion in IT exports by 2030, P@SHA Vice Chairman Samad Saleem outlined the policy and advocacy work under way to enable and scale Pakistan's digital services exports. Stay Connected with ProPakistani. Obtain the latest news and stories wherever you prefer. Follow on Google Discover. Follow on Google News Join WhatsApp. See more ProPakistani stories in Google Search and Top Stories.

In short, pakistan's Marketing Services Exports Rise 19% as Agencies Gear Up for Global is the central thread here, and readers can expect follow-up reporting as the picture becomes clearer.