Presley Gerber, Cindy Crawford's son, dies aged 27

21 September 2026, 06: 33 BST. Updated 40 minutes ago.

Key points

• Gerber additionally starred alongside his mother in Pepsi's 2018 Super Bowl commercial, 26 years after Crawford first appeared in her famous 1992 for the brand.
• Gerber, a model, died at a rehab facility on Sunday, according to records filed by the Los Angeles County Medical Examiner.
• Presley Gerber, the son of supermodel Cindy Crawford, has died at the age of 27.
• Gerber had been a model like his mother and younger sister Kaia, making his runway debut for Italian label Moschino aged just 16.
• His father Rande Gerber, a well-known businessman, co-founded the Casamigos tequila brand with George Clooney.

Gerber, a model, died at a rehab facility on Sunday, according to records filed by the Los Angeles County Medical Examiner. The cause of death was not listed.

Allie Jenkins, a representative for Crawford and her husband Rande Gerber, informed the BBC's US news partner CBS: "The family is asking for privacy during this very difficult and painful time."

He went on to model for brands including Burberry, Dolce & Gabbana, and Bottega Veneta.

Over recent years, Gerber had spoken openly regarding his mental health challenges and drug apply.

In 2023, he informed the Studio 22 podcast: "Having struggled with mental health, depression and some other things that come along with that, I think that whether I help one person or a hundred people get out of that place that I was in at one point in my life, that's all I need to do."

And in this month's American Vogue, Kaia discussed her brother's struggles with addiction. She remarked: When something like that happens in a family, it kind of levels everyone.

"I think that's also why I started to self-identify as the easy one and never wanted to ask for help."

Gerber had previously spoken of his close relationship with his family, including sister Kaia. This person he appeared alongside in a campaign for Calvin Klein in 2018, and whose name he had tattooed on his arm.

He informed Residents Magazine that year: We're a close family, especially me and my sister, so it's definitely cool.

"We get to travel together half of the time, so it makes it a lot less lonely."

"We're a really tight family, so it was just like going to work with one of your friends. It was so fun, and straightforward, " he informed Individuals Magazine at the time.

In July, Crawford shared two childhood photographs of her son on Instagram to mark his 27th birthday.

"I'm so proud of the man you've become, but I'll always see you as my little boy! Love you, " she wrote.

If you are suffering distress or despair, details of support and backing in the UK are available at BBC Action Line.

Taken together, the developments around presley Gerber, Cindy Crawford' s son, dies aged 27 point to a situation that is still moving, and the coming days should bring more clarity.