Triple Win for Mobilink Bank: CFA Society Pakistan and UN Women Recognize the Bank’s Digital Excellence & DEI

Mobilink Bank, one of the largest microfinance Banks in Pakistan, has won the 'Best Digital Banking Services' honour from CFA Society Pakistan for the fourth year in a row, this time taking the 'Best Digital Banking Services of the Year 2025' award.

Key points

• The Gender Diversity Award recognizes Mobilink Bank's progress in building an inclusive workplace, with women now representing 44% of senior leadership.
• Chaudhary, President & CEO, Mobilink Bank, continued, Being recognized by CFA Society Pakistan for the fourth year running tells us that the direction we have chosen is delivering.
• The digital banking award recognizes how Mobilink Bank's digital-first approach continues to bring secure, convenient and innovative financial services for millions of Pakistanis.
• Our recognition for gender diversity reflects an equally significant commitment to building an institution where everyone has the opportunity to lead and grow.
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Meanwhile, the digital banking award recognizes how Mobilink Bank's digital-first approach continues to bring secure, convenient and innovative financial services for millions of Pakistanis. Mobilink Bank, together with JazzCash, serves a registered base of over 67 million users with a nationwide network of over 2.3 million merchants & agents. Over the past year, Mobilink Bank additionally rolled out its digital Islamic banking operations and continued to strengthen digital onboarding through its Dost app, widening access to formal finance for small businesses and underserved communities.

Notably, the Gender Diversity Award recognizes Mobilink Bank's progress in building an inclusive workplace, with women now representing 44% of senior leadership. Beyond the workplace, the Bank serves over 23 million women users and more than 5 million women borrowers together with JazzCash, with lending to women exceeding PKR 163 billion. While it's WIN Incubator has graduated 28 women-led startups, the Bank has additionally trained 31, 000 women in financial literacy.

Commenting on the achievement, Aamir Ibrahim, Chairman Mobilink Bank and CEO JazzWorld, remarked, "Winning the Best Digital Banking Services award for the fourth consecutive year is a robust testament to the trust millions of customers place in Mobilink Bank and the efforts of our individuals to continually raise the bar in digital financial services. Our recognition for gender diversity reflects an equally significant commitment to building an institution where everyone has the opportunity to lead and grow. Together, these honours reinforce our ambition to expand financial access and create greater economic opportunities for Pakistanis."

Haaris M. Chaudhary, President & CEO, Mobilink Bank, continued, "Being recognized by CFA Society Pakistan for the fourth year running tells us that the direction we have chosen is delivering. Our digital-first model, our individuals agenda and our DEI commitments are all part of the same ambition: to build a more inclusive financial ecosystem that serves Pakistan better, especially small businesses and women. This recognition is encouraging, but it additionally raises the bar for what we need to do next."

Mobilink Bank has additionally been recognized lately with the Community Engagement & Partnerships Award at the UN Women 2026 Asia-Pacific WEPs Awards, acknowledging its efforts to advance women's economic participation through inclusive partnerships and community-led initiatives. Stay Connected with ProPakistani.

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Taken together, the developments around triple Win for Mobilink Bank: CFA Society Pakistan and UN Women Recognize point to a situation that is still moving, and the coming days should bring more clarity.