Jim Beam maker wants to fill India's whisky glasses

Benchmarks Nifty24,287.65-78.35FEATURED FUNDS★★★★★Motilal Oswal Midcap Fund Direct-Growth5Y Return23.43 % Invest NowEnter search text:HomeETPrimeMarketsMarket DataNewsIndustrySMEPoliticsWealthMFTechAICareersOpinionNRIPanacheThe Economic Times daily newspaper is available online now. Read Today's Paper Spirits giant Suntory bets on Oaksmith, Jim Beam to crack India’s whisky market by 2030SECTIONSSpirits giant Suntory bets on Oaksmith, Jim Beam to crack India’s whisky market by 2030By Aanya…

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Jim Beam maker wants to fill India's whisky glasses
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The Economic Times daily newspaper is available online now.
Read Today’s Paper

Spirits giant Suntory bets on Oaksmith, Jim Beam to crack India’s whisky market by 2030

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Spirits giant Suntory bets on Oaksmith, Jim Beam to crack India’s whisky market by 2030
Aanya Thakur
Sagar Malviya

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Synopsis

Suntory Global Spirits targets India as its third-largest market by revenue by 2030. The company aims to sell locally made whiskies and imported brands. Oaksmith whisky will target mass and mid-premium segments in India. Japanese and American whiskies will capture premium consumers in the market. Suntory will focus on scaling its whiskey business to achieve its ambitions.

AP
Suntory Global Spirits targets India as its third-largest market by revenue by 2030

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